Hanbok Day was designated in 1996 to arouse interest in Hanbok and to promote its excellence and industrial and cultural value.

Since 2014, the event has been hosted and supervised by the Hanbok Promotion Center under the Ministry of Culture, Sports and Tourism and the Korea Craft Design and Culture Promotion Agency.

Gyeongbokgung Palace, the center of Seoul and the symbol of the founding of the Joseon Dynasty, was used as a venue to promote the beauty of Hanbok to the world and explore the possibility of Hanbok as a tourist content.